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Glamsquad Magazine March 2023

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Tems: Rise Of Nigeria’s Grammy Award Winner


REPORTAGE Tems: Rise Of Nigeria’s Grammy Award Winner By Amenna Daayo, Affa Acho, & Shalayne Pulia Temilade Openiyi, popularly known as Tems, is a Nigerian singer, songwriter, and self-taught producer TEMS. She broke onto the music entertainment scene in 2018 with her hit single “Mr Rebel.” The Lagos-born artist actually taught herself how to produce (via YouTube) just to release the track, which highlights her unique, soothing sound built on an Afrobeats foundation. “Me releasing my first song is me believing in myself,” she recounts. Since then, betting on her talent has paid off. Tems has carved a space for herself not only in the Nigerian music industry but on the global music stage. Her fresh take on R&B even caught the attention of Tommy Jeans, a brand known for its legacy of outfitting icons from ‘90s hip-hop, rap, and R&B culture. Tommy Jeans recently cast TEMS in its new “Play to Progress” campaign, where she can be seen rocking the Reversible Chicago Windbreaker. With ‘Play to Progress,’ Tommy Jeans is highlighting creators who give themselves the license and freedom to innovate and inspire positive, creative change in others, exactly the kind of legacy Tems hopes to leave for younger artists. “In general, I know that I’m going to open so many doors for African music,” she says. “[I want to] encourage as many people as I can while I’m here and be a support, a coach to anyone that needs me.” In what many pundits say is the perfect recognition of her contribution to Afro music on the global stage, Tems won a Grammy Award at the 2023 event. Analysts say the award is a spell of good things to come for female musicians in the Nigerian music 18

REPORTAGE Glamsquad Exclusive: 19

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